How to add skills to Claude Code
Three ways, depending on who should get the skill.
Just you, every project
~/.claude/skills/<skill-name>/SKILL.md
Everyone on a repo
.claude/skills/<skill-name>/SKILL.md # commit it
From a plugin marketplace
/plugin marketplace add anthropics/skills /plugin install document-skills@anthropic-agent-skills
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Free tested skills
Marketing
SEO Content Brief
Turns a target keyword into a writer-ready brief: intent, outline, entities, FAQs, internal links.
Marketing
Blog Post Humanizer
Rewrites stiff AI drafts into plain, specific, human copy without changing the facts.
Marketing
GEO Answer Optimizer
Restructures a page so AI answer engines (ChatGPT, Perplexity, AI Overviews) can quote it.
Marketing
Ad Copy Variants
Generates Google and Meta ad variants within platform character limits, grouped by angle.
Marketing
Email Sequence Writer
Writes welcome, abandoned cart, or launch sequences with subject lines, timing, and one CTA per email.
Ecom
Product Description Writer
Writes Shopify-ready product descriptions, bullets, and SEO meta from a spec sheet.
Ecom
Abandoned Cart Recovery
Builds a 3-email plus 1-SMS abandoned cart flow with timing and discount rules.
Ecom
Review Response Writer
Drafts on-brand replies to product, Google, and Amazon reviews, with escalation flags.
Agency Ops
Client Report Writer
Turns raw analytics exports into a one-page monthly client report with wins, losses, and next steps.
Agency Ops
Meeting Notes to Actions
Converts call transcripts into decisions, action items with owners, and a ready-to-send recap email.
Agency Ops
Client Proposal Writer
Drafts a scoped agency proposal with deliverables, timeline, pricing options, and terms.
Agency Ops
Competitor Teardown
Structured teardown of a competitor's positioning, offer, funnel, and content gaps.
Related: What are Claude skills | How to use them | Skills vs MCP